Filson Flagship NYC
New York, NY | 2018
Filson is an rugged apparel brand known for reliability and authenticity. With a cult following among outdoor enthusiasts who cherish the durability of the product, the brand has gained wider urban fashion appeal. The design of their NY flagship is inspired by the long-standing craft of the product and seeks to transport shoppers to the Alaskan logging outfitter at the heart of the company history. An old Oregon barn was carefully disassembled and rebuilt in the space using a combination of technology & traditional joinery methods. This dense & highly-designed store was a rewarding collaboration of a diverse team of craftspeople & artists.
Renderings: Notion Workshop
with Heliotrope Architects